Coco Chanel is basically an icon. Even though she died in 1971, her legacy is something that perhaps will outlive us all who are alive today. Her collection ranges from purses to cosmetics. Her products are for all ages, teens to elderly women. There is an advertisement for Chanel perfume in Seventeen magazine, a very widely known publication amongst teenagers. This advertisement is a two page ad located at the front of the magazine. The ad is a fair skinned young girl who is wearing nothing but a vine of pink flowers, with a pink ribbon at her feet, and is hugging a giant bottle of Chance by Chanel. The giant bottle is full of baby pink liquid, and is overspilling to the second page. The girl’s facial expression is one of being in love with the bottle of perfume, as if it was something that she can’t resist, and could not enough of. This image is selling love in a bottle, so it can be attainable for everyone. The girl being drawn to the giant bottle of perfume symbolizes the perfume being a magnet to anyone who is in it’s powerful path, the pink colors symbolize love, and he blank backdrop symbolizes the reasons why people want to fall in love, because love is something that has endless opportunity.
The
main focus in this advertisement is the young girl being drawn into the
perfume as if she can’t resist, like a magnet’s opposite poles coming
together. She is embracing the perfume as if she’s in love with it, and
can not live with out it. It’s overflowing, and looks like a perfume
explosion. This part of the picture is showing that the perfume is so
irresistible, that one can be drawn to the plain bottle itself.
Therefore, anyone who wears this perfume will be irresistible, and
whoever comes into the wearer’s path will be drawn to them. This is
going back to the love in a bottle concept because if someone likes your
scent, then they will be drawn to you due to it. If they like you, then
they would ask you out on a date, and you go through the dating cycle
with them.
A second key factor in this ad is the coloring, especially the dominate
color pink. There is not much color to be scene in the ad. The
background is basically a pure snow white. The only color in this
picture is pink. The flowers are a baby pink, and the ribbon on the
girl’s calves is pink. The perfume itself is a shade of pink. The color
pink is often associated with love. After all, one of the main colors of
Valentine’s Day is pink. When you go down the grocery store candy
aisle, all you see is an ocean of pink hearts. Ask the Hallmark Card
company, they can vouch for you. Therefore, this perfume can be sold as
love in a bottle, because the color pink is often credited to being one
of the main colors for love, the other color being red. The blank background is the blank story pages that represent a love story, and the life of two people coming as one. That is the desire of why people want to fall in love. When you’re in love, there is no limit on what can you do. “The limit does not exist!” says Lindsay Lohan, from Mean Girls. That also applies here, when you are in love. There is nothing that can stand in your way, and the two of you can do whatever your heart desires. A true relationship, such as the one that is true love, is something that can equal just about anything. The blank slate background symbolizes the number of chances and stories that need to be written when love happens, the life that is shared together. Whether it may be living together, or the kids and marriage route, there is a bunch of endless opportunities This further supports this picture’s message, because this shows what the love itself can entail, a sea of endless opportunities that two people can travel on together. Sometimes, people want the feeling and opportunity of love so much that they are willing to do anything to reach that goal. Chanel plays on this pathos, because they know that love is something that pretty much everyone wants.
Overall, one can safely say that this image is selling the idea of falling love, and the perfume helps aid us to find love. The color pink symbolizes the color of love itself. A girl that is infatuated with the perfume bottle is showing how irresistible that the perfume is. The blank background is the symbol of the blank slate or story that one has when love reaches their path. Falling in love is something that is everyone’s reach. This makes love easier to obtain, all thanks to our friends at CoCo Chanel.
